Activity report 2020
Turning the crisis into an opportunity for Brussels tourism
A tourist destination with a unique character
An international capital with a great quality of life, Brussels is uniquely positioned on the European and world tourism map and offers a genuine balance between business and leisure tourism.
What's more, with 183 different nationalities calling the capital home, Brussels is the second most cosmopolitan city in the world and the first in Europe. It's a veritable melting pot of cultural diversity in Europe, drawing people to it through its creativity, and it has established itself as a hub for contemporary art. If you add to this its UNESCO World Heritage-listed historical centre, the Belgian capital lends itself perfectly to short stays.
The most cosmopolitan city in Europe
New internal organisation
Transversality, exchanges and cocreation: visit.brussels gets a new structure
2020’s major project, the implementation of a new internal organisation aims to strengthen transversality, collaboration and co-creation, both within visit.brussels and with its many partners in Brussels’ tourism industry. This approach also makes it possible to better understand the expectations of visitors, whoever they may be: business or leisure tourists, international, Belgian or Brussels. The activities are divided between four departments, with General Management in the centre: Customer Experience, Media, Finance & Operating and Strategy & International. The HR and Logistics departments are attached to General Management.
2020 Action and Recovery Plan
The action plan initially planned by visit.brussels for 2020 was severely disrupted by the health circumstances linked to the COVID-19 pandemic. To support the tourism, events and cultural sector through this unprecedented crisis, the organisation drew up a vast recovery plan, in co-creation with its partners and in harmony with the recommendations of the World Tourism Organisation.