Continuing the recovery in 2021
Transversality, exchanges and co-creation: visit.brussels has a new structure
Maintaining Brussels’ tourism and cultural offer is a priority and a challenge for 2021. In order to achieve this, visit.brussels has begun drafting its 2021 recovery plan, again in co-creation with its partners. More than 200 individual meetings were held in January 2021 with stakeholders, generating more than 100 concrete ideas. Faced with this global problem, particularly at European level, the 2021 recovery plan is in line with the European Tourism Manifesto.
Four scenarios were defined according to the possible health developments: from complete lockdown to international opening, with flexible initiatives according to these scenarios. As such, the organisation will continue to involve and support its partners through sectoral and multi-sectoral meetings, training and tools.
Brussels tourism continues to aim for 10 million overnight stays per year, a figure that would have been reached - or even surpassed - in 2020 if not for the pandemic. For visitors from neighbouring countries, visit.brussels hopes to return to 2019-level numbers in 2022. For distant countries, a return to normality isn’t envisaged before 2024 or 2025.